Where do creative ideas come from?

Image source: http://pngimg.com/imgs/heroes/futurama/
Image source: http://pngimg.com/imgs/heroes/futurama/
Image source: https://www.tastemade.com/videos/spotlight-pizza-ice-cream
Image from Wolf of Wall Street, the movie

Want to practice finding associations?

Image source: Author
Image source: Author
Image source: Author

In the book “A Technique for Producing Ideas” by William Bernbach, he states, ‘an idea is nothing more nor less than a new combination of old elements.’

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