If you’re building a brand in 2021, listen up

Source: HTTP://sarabudhwani.com/brandingforpurpose

In 2020, we saw brands exceed and brands fold.

Building a brand to survive in the future, amongst all of tomorrow's uncertainties, is a difficult task. What are the formulas or recipes for a successful brand?

Branding for Purpose

There are two types of branding: building a brand that follows demand, or building a brand…