In 2020, we saw brands exceed and brands fold. Building a brand to survive in the future, amongst all of tomorrow's uncertainties, is a difficult task. What are the formulas or recipes for a successful brand? Branding for Purpose There are two types of branding: building a brand that follows demand, or building…

Can only creative people come up with creative ideas? And what makes an idea truly creative? I’ve been thinking of this question ever since I was in school and one of my marketing professors mentioned: ‘there are no new ideas’. Is this true? If we ask the dictionary, a creative…

Happy Teas are functional drinks that come with the option of magic truffle in microdoses. You can drink Happy Tea on your own or with friends. It’s used to increase sociability, ease anxiety, and boost your mood. Will I get high? No, we don’t sell more than 4g of magic truffle with our teas…

Learn how to make a ‘brand house’ instead of old school customer journey models. — “Everyone is on TikTok, why aren’t we on TikTok!?” “Everyone is talking about Clubhouse, let’s do something on Clubhouse asap!” When you’re a brand, it’s so easy to follow what everyone else is doing and feel like you need to be there too. …

I was so inspired by Ethan Hawke’s TED talk about how to give yourself permission to be creative, that I copied the transcribe so others can feel inspired too. Personal viewpoint: I love this talk so much because I also believe that anyone can be creative, you just have to…

I now understand why psychedelics are being heavily researched for improving mental health. I now understand why we’re all experiencing loads of mental health issues. I now understand why sometimes life seems so hard. I recently went to an ayahuasca retreat and it was an amazing experience that has given…

And finally, how do you apply this to everyday life? — “No matter whether you believe in luck or chance, the final decision is from yourself.” ― Stephen Richards If you’re still unsure if self-help books can help, then maybe it’s not the right time to read one. If you’ve tried to read self-help books and it didn’t really work, it…

How great does it feel to give or receive a gift? But yet people are told to wait for February 14th to showcase love, dedicate one day a year to celebrate someone, and wait until the end of the year to give thoughtful gifts to strangers. I’ve been working in…

Being a data point is like being a criminal in prison. You are the one making all the actions, but don’t have any control over the circumstances. …